| Principle V: Protecting Children
If online advertisers target children under the age of 13, they should take special care to protect children by recognizing their developing cognitive abilities.
- Online advertisers should adhere to the Children’s Advertising Review Unit’s ("CARU") Self Regulatory Guidelines for Children’s Advertising.
- Specifically, online advertisers should adhere to the Guidelines for Interactive Electronic Media that apply to online activities, which are intentionally targeted to children under 13, or where the website knows the visitor is a child. These Guidelines include parental permission first requirements in the "Making a Sale" and "Data Collection" provisions.
Principles: Summary List of Principles.
Principle I: Truthful and Accurate Communications.
Principle II: Disclosure.
Principle III: Information Practices and Security.
Principle IV: Customer Satisfaction.
Principle V: Protecting Children.
Download the Code [MS Word 97 Format  ] [PDF Format  ]
Upon request to bbbcode@cbbb.bbb.org, the Council may grant copyright permission if the Council determines such permission would be in the public interest and appropriate attribution is made.
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