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The Better Business Bureau (BBB) established its BBBOnLine subsidiary to help consumers feel comfortable while engaging in online commerce. We believe that that the rapidly developing world of e-commerce is one of the most significant market place changes that the BBB has witnessed in its 90-year history. To feel comfortable while engaging in e-commerce we believe that consumers should understand how to identify trustworthy businesses on the web and how their personal data is being used by online merchants.
We award three different seals to those companies that meet our high standards, so you can readily identify responsible online businesses. We also provide online consumer education resources, and a responsive system to address your complaints.
 Reliability Seal: It can sometimes be difficult to tell the reputable websites and online services from those that are not. The BBBOnLine Reliability seal provides you an easy way to distinguish reliable websites and online services. Reliability participants also abide by the BBB Code of Online Business Practices.
 Privacy Seal: The BBBOnLine Privacy program features privacy standard-setting, verification, monitoring and review, consumer dispute resolution, compliance "seal", enforcement mechanism and educational components. Our privacy program offers consumers a trusted, user-friendly way to help identify web sites that protect their privacy. When you see a BBBOnLine Privacy seal on company websites, you will be quickly able to recognize a company that is committed to stand behind its online privacy policy.
 Kid's Privacy Seal: Information collected from young children raises special privacy concerns. The BBBOnLine Kid's Privacy seal is found on websites and online services that comply with an extensive collection of additional requirements that address the unique online privacy issues associated with young children.
You can search the database of companies that have earned our seal at BBBOnLine's Safe Shopping
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