For consumers shopping on the Internet, privacy is a major concern. Almost three-quarters of Internet users are concerned about having control over the release of their private information when shopping online. (Source: U.S. Census Data)

Your customers want assurances that you protect their information before they decide to make a purchase. The first step is to tell online shoppers that you value the privacy of their personal information through an easy-to-understand and easy-to-find privacy policy. Better yet, let the Better Business Bureau tell them! The BBBOnLine Privacy program was developed specifically to help business web sites address this key concern of online shoppers. (More)

• posting of an online privacy notice meeting rigorous privacy principles
• completion of a comprehensive privacy assessment
• monitoring and review by a trusted organization, and
• participation in the programs consumer dispute resolution system.